市場(chǎng)部主管

職位描述

1．負(fù)責(zé)根據(jù)學(xué)院需要，組織下屬人員收集市場(chǎng)營(yíng)銷(xiāo)、市場(chǎng)策劃方面的信息
2．負(fù)責(zé)學(xué)院形象、品牌定位與形象推廣工作
3．根據(jù)招生計(jì)劃的需求，獨(dú)立完成策劃方案、市場(chǎng)推廣方案
4．帶領(lǐng)市場(chǎng)團(tuán)隊(duì)完成學(xué)校的招生業(yè)績(jī)目標(biāo)
5．負(fù)責(zé)根據(jù)相關(guān)部門(mén)的需要進(jìn)行廣告策劃與管理工作
6．指導(dǎo)制作各類(lèi)宣傳資料、文件等，為銷(xiāo)售工作提供支持
7．負(fù)責(zé)對(duì)所屬人員進(jìn)行策劃、創(chuàng)意方面的培訓(xùn)工作
8．完成上級(jí)領(lǐng)導(dǎo)臨時(shí)交辦的工作 

公司簡(jiǎn)介

   新起點(diǎn)英文書(shū)院作為中國(guó)“浸入式”英語(yǔ)培訓(xùn)教學(xué)的改革推動(dòng)者，致力于創(chuàng)造一種全英語(yǔ)學(xué)習(xí)環(huán)境：無(wú)論何時(shí)何地都養(yǎng)成用英語(yǔ)思維和溝通的良好習(xí)慣。創(chuàng)新的教學(xué)理念和科學(xué)的教學(xué)模式，深深吸引了來(lái)自英，美、加拿大、澳大利亞等國(guó)家、熱愛(ài)中國(guó)文化的教育精英任教新起點(diǎn)，同時(shí)還聚集了來(lái)自世界各地的熱愛(ài)教育與旅游的國(guó)際友人在新起點(diǎn)駐足。
    桂林山水甲天下，陽(yáng)朔山水甲桂林。在陽(yáng)朔有一條全世界愛(ài)好旅游的人都知道的街道---西街，西街以其濃厚的地方特色，充滿(mǎn)異國(guó)情調(diào)而聞名中外。這里是洋人聚集最多的地方，每天在西街逗留的外國(guó)人達(dá)1000多人，他們或在西街上悠然踱步，或悠然吃著中餐和西餐，與路人或朋友聊天，創(chuàng)造了一個(gè)獨(dú)一無(wú)二的英文環(huán)境。走在西街上，你會(huì)發(fā)現(xiàn)一個(gè)有趣的現(xiàn)象，這里的男女老少都能說(shuō)英語(yǔ)，而在酒吧閑聊的顧客，不管是中國(guó)人還是外國(guó)人，清一色說(shuō)的是英語(yǔ)，英語(yǔ)成為了這里的“第一語(yǔ)言”！ 
      學(xué)校自創(chuàng)辦以來(lái)，一直致力于創(chuàng)造一個(gè)真實(shí)的英語(yǔ)語(yǔ)言環(huán)境。在中國(guó)，全封閉英語(yǔ)培訓(xùn)才剛剛經(jīng)歷幾年的發(fā)展，目前眾多培訓(xùn)機(jī)構(gòu)強(qiáng)調(diào)外教教學(xué)的實(shí)用性，但是新起點(diǎn)英語(yǔ) 培訓(xùn)學(xué)校的語(yǔ)言專(zhuān)家們認(rèn)為要想讓中國(guó)學(xué)習(xí)者真正受益，還需要對(duì)課程進(jìn)行量化。在新起點(diǎn)，學(xué)員明確每天的學(xué)習(xí)目標(biāo)，清楚知道所學(xué)具體內(nèi)容。每天課程結(jié)束以后，通過(guò)嚴(yán)格的測(cè)試考核才能離開(kāi)。 這就是對(duì)量化的一種執(zhí)行模式。
    中國(guó)人在英語(yǔ)學(xué)習(xí)方面最弱的環(huán)節(jié)是英語(yǔ)聽(tīng)力和英語(yǔ)口語(yǔ)，如同老牛拉慢車(chē)?；ㄙM(fèi)了大量的時(shí)間和金錢(qián)卻不見(jiàn)效果。新起點(diǎn)通過(guò)模擬一個(gè)純英語(yǔ)生活環(huán)境，在教學(xué)上進(jìn)行科學(xué)的分級(jí)，對(duì)教學(xué)內(nèi)容進(jìn)行量化，通過(guò)強(qiáng)化和耳濡目染讓學(xué)員提高學(xué)員的英語(yǔ)應(yīng)用能力，讓英語(yǔ)不知不覺(jué)脫口而出，猶如給燒不開(kāi)的水加了關(guān)鍵的一把火。實(shí)踐證明，全封閉教學(xué)法采用高壓鍋的方式，是目前最快最有效的英語(yǔ)學(xué)習(xí)方法，是一劑可以治療聾啞英語(yǔ)的良藥。
    學(xué)校經(jīng)驗(yàn)豐富的外籍語(yǔ)言專(zhuān)家精心挑選各種國(guó)內(nèi)外最新語(yǔ)言教材，全天候?yàn)槟峁┤忾]英語(yǔ)強(qiáng)化培訓(xùn)。根據(jù)每個(gè)學(xué)員實(shí)際水平不同需要，設(shè)置小班學(xué)習(xí)，同時(shí)細(xì)分為6個(gè)等級(jí)。每?jī)芍芙處煂?duì)學(xué)員做評(píng)估，推薦升級(jí)。新起點(diǎn)的學(xué)員與外籍教師共同生活、學(xué)習(xí)與活動(dòng)，課堂內(nèi)外，均禁止使用漢語(yǔ)，共同營(yíng)造一個(gè)純英語(yǔ)環(huán)境。一個(gè)好的學(xué)習(xí)環(huán)境，加上您的全力配合，相信您在英語(yǔ)學(xué)習(xí)上一定能取得突破。
   新起點(diǎn)英文書(shū)院 “浸入式、全封閉、純英語(yǔ)”的英語(yǔ)培訓(xùn)，讓語(yǔ)言學(xué)習(xí)融于生活，讓您做夢(mèng)都在說(shuō)英語(yǔ)。
    新起點(diǎn)，你人生中新的起點(diǎn)！

        As a revolutionary English school for the new teaching concept "immersion," New Start is committed to creating an all-English learning environment that is to develop thinking and communication in English for all time. Its innovative teaching ideas and scientific modes of teaching have brought New Start enthusiastic teachers from Britain, the United States, Canada and Australia, as well as those whose passion are teaching and traveling from all over the world.
        Guilin landscape tops those elsewhere, and Yangshuo landscape tops those of Guilin. Situated at the center of Yangshuo County, the world-famous West Street has become, since the 1980's, a window of eastern and western culture and the biggest 'foreign language center' in China. West Street is the most prosperous district in Yangshuo, and, each year, approximately 100,000 foreigners come here on their travels or to attend advanced studies. Visitors are attracted to West Street by its unique mix of cultures. If you take a walk on West Street, don't be surprised if hear English words spoken by elderly Chinese women, that is because English has become their “first language.”
        Ever since New Start first started running, its team has been working to create an authentic English language environment. In China, an all-English learning environment has just been carried out for a few years. Many training institutions emphasize the importance of all foreign teachers. However, New Start believes English learning needs to be quantifiable if to really benefit those who are to keen to learn the language. At New Start, teaching target and learning purpose are planned out clearly. Each student must pass a daily test before the end of class. This would be an example of the implementation of quantitative model.
        Oral and listening are two weakest aspects of English learning in China. It’s fairly common for Chinese students to reach zero success after spending a great deal of time and money. By simulating an all-English living environment, carrying out a scientific classification for teaching, implementing quantitative teaching content, through strengthening and influencing the students, New Start aims to unconsciously improve its students’ English. Experiment proves that using such an all-English teaching method is the most effective way to study English.
        New Start’s linguists have selected a wide range of domestic and foreign textbooks; their round-the-clock assistance assures the students an all-English learning environment. According to the actual level of each student, small classes of a maximum 8 people are divided to 6 levels. Teachers will do student evaluations once every two weeks to determine if a student is to be upgraded. At New Start, teachers and students live and study together. Chinese are prohibited to help create an English only environment. An excellent learning environment together with your cooperation, we believe you will make a breakthrough.
        New Start’s “immersion, all-closed, all-English” training will connect English with your life so that you do not only speak English, but to dream in English as well.
        It’s New Start: a new start of your life.

上班地點(diǎn)